August 11, 2022 – Blue River Financial Group has advised Revival Animal Health, a leading value-added distributor of pet health products used by breeders, animal shelters and other pet health professionals and portfolio company of Incline Equity Partners, on the recent acquisition of Exodus Breeders Corp. The new partnership marks Revival’s first major foray into the equine market.

Founded over 30 years ago, Revival Animal Health has been helping breeders, shelters, groomers, and individual pet owners by sharing pet care knowledge and offering solutions. The business has grown into a national pet health supply company with two locations, a state-of-the-art warehouse, and more than 75 employees. As they continue to grow, the group maintains their focus on industry-leading pet care knowledge and superior customer service.

Exodus Breeders Corp is a leading distributor of equine and canine reproductive supplies. Based in York, Pennsylvania, Exodus Breeders has been developing and distributing equine reproductive supplies for more than 25 years. The company was founded by veteran equine reproduction professional Jon Wiesman.

“We’re incredibly excited to add Exodus Breeders to the Revival family of brands. It’s a tremendous first step in us extending our passion for reproductive and neonatal health into the equine market,” says Lynn Snodgrass, newly appointed President & CEO at Revival Animal Health.

“It was a pleasure working with the leadership of Exodus Breeders and Revival Animal Health on this transaction. For Revival, this partnership represents a consequential expansion into product categories that will further complement their offerings in reproductive health. For Exodus, an opportunity to continue their growth through Revival’s expanded customer reach. We’re excited for the successes in store for the Revival/Exodus teams!” said Dan Sundby, Managing Director at Blue River.

Incline Equity Partners, headquartered in Pittsburgh, Pennsylvania, is a private equity firm investing in manufacturing, distribution and business services companies. Incline is generally seeking growing companies with enterprise values of $25 – $750 million. Incline’s typical investment types are ownership transitions for privately held businesses, buyouts and corporate divestitures within the U.S. and Canada.


Daniel Sundby
Managing Director

About Blue River

Blue River Financial Group is a middle market merger and acquisition advisory firm headquartered in Bloomfield Hills, Michigan. It assists corporations, private equity groups and individuals in the sale and acquisition of businesses, and has completed assignments in multiple business segments. With over 20 years of experience spanning across 50 global industries, Blue River provides a suite of services to middle market clients including corporate development, private equity support, valuations and transaction consulting, placing a premium on relationship-centered transaction counsel and client focus.

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