Jennifer Guzman supports Blue River’s Research team as an Analyst. She has over 10 years of e-commerce and data analysis experience, having researched conditions in local or online markets and gathered information on competitors, prices, sales, and methods of marketing and distribution. Jennifer also has experience employing search marketing tactics, analyzing web metrics, and developing recommendations to increase search engine ranking and visibility to target markets.
Jennifer previously managed UI/UX for B2C and B2B applications and websites, and focused on driving sales by executing ads, social media content, and email campaigns. She has analyzed sales and inventory to modify pricing and plan future promotions on a daily basis.
Jennifer also worked as a database administrator where she coordinated changes to computer databases. She has identified, investigated, and resolved database performance, secured inventory and analyzed the market to purchase inventory. She also managed hundreds of accounts by collecting and organizing data.
Jennifer completed her bachelor’s degree in Computer Information Systems at the University of Houston Victoria. She has always had a passion for working with computers and is continuing her education by working toward obtaining CompTIA certifications.
Jennifer is a mother and wife, and currently lives in Houston, Texas.