November 16, 2021 – Blue River Financial Group has advised global investment firm The Riverside Company, on the recent investment in Sir Grout, provider of top-notch tile, grout, stone and wood restoration services designed to enhance & protect hard surfaces. The add-on investment is to Riverside’s platform, Threshold Brands, a multi-brand franchisor of trade services concepts.

The Riverside Company is a global investment firm focused on being one of the leading private capital options for investors, business owners and employees at the smaller end of the middle market by seeking to fuel transformative growth and creating lasting value. The firm’s international private equity and structured capital portfolios include more than 140 companies.

Founded in 2004, Cumming, GA based Sir Grout is a leading innovator in the “hard surface” care industry that recognizes the special needs of homeowners and businesses. The group’s proprietary cleaning methods and renowned ColorSeal process have set them apart from all companies in the floor restoration sector. Sir Grout also offers a no sanding wood armor renewal process that cleans, shines and protects wood floors, stairs and cabinets without creating dust, odors and inconvenience.

Sir Grout has been recognized by many publications, including Entrepreneur Magazine’s list of Top Franchises and Top New Businesses. With rapid growth, Sir Grout is the best choice for floor care by homeowners and businesses throughout the US.

“With the completion of this important partnership, Sir Grout and Threshold Brands are even better positioned to provide best-in-class service to their growing customer base. Blue River is honored to have been a part of this transaction, and we look forward to the great things ahead for the Sir Grout and Threshold Brands team.“  said Sara Clevenger, Principal of Blue River.


Sara Clevenger


About Blue River

Blue River Financial Group is a middle market merger and acquisition advisory firm headquartered in Bloomfield Hills, Michigan. It assists corporations, private equity groups and individuals in the sale and acquisition of businesses, and has completed assignments in multiple business segments. With over 19 years of experience spanning across 50 global industries, Blue River provides a suite of services to middle market clients including corporate development, private equity support, valuations and transaction consulting, placing a premium on relationship-centered transaction counsel and client focus.

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