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GiddyUp Acquires The Grommet

Distribution | Technology / Engineering
has acquired the assets of
a portfolio company of

Blue River Financial Group has advised Grommet, online consumer retailer and portfolio company of ACE Hardware, on its recent sale to GiddyUp. Grommet kept its retail store closed and launched a free email newsletter that shines a spotlight on innovative, never seen before products and the inventors and stories behind them. The newsletter unlocks exclusive discounts for Grommet readers.