Blue River Financial Group has advised Grommet, online consumer retailer and portfolio company of ACE Hardware, on its recent sale to GiddyUp. Grommet kept its retail store closed and launched a free email newsletter that shines a spotlight on innovative, never seen before products and the inventors and stories behind them. The newsletter unlocks exclusive discounts for Grommet readers.
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![](https://goblueriver.com/wp-content/uploads/2023/04/BR-tombstone-GiddyUp-01.png)
has acquired the assets of
![](https://goblueriver.com/wp-content/uploads/2023/04/BR-tombstone-Grommet-01.png)
a portfolio company of
![](https://goblueriver.com/wp-content/uploads/2023/05/BR-tombstone-ACE-01.png)