May 4, 2021 – Blue River Financial Group has advised Wholesale Supplies Plus, a leading B2B distributor of consumable supplies and provider of services to commercial artisans (“WSP”) and recent portfolio company of Incline Equity Partners (“Incline”), on three recent strategic acquisitions, including the acquisition of MakeYourOwn.buzz (“MakeYourOwn”). These latest three acquisitions mark acquisition #4 and #5, since the beginning the engagement in late 2019.
The acquisitions strengthen the customer experience and share of wallet potential by significantly broadening WSP’s product and service offering. WSP can now provide the combined customer base an enhanced set of products and capabilities, including a distinctive and extended fragrance and packaging selection.
Founded in 1999, WSP was established to provide commercial crafters with a complete line of raw materials, supplies and packaging for the production of artisan bath, body, cosmetics, candles and other personal care and aromatic products. With over 16,000 SKUs, and complementary resources and value-added support, WSP is the core business partner to thousands of small business owners. Rustic was founded in 1999 and Elements in 2002 and, over the years, have both built a similar base of highly-loyal, for-profit crafter customers.
Sam Solomon, CEO of WSP, said, “The acquisitions bolster our position in the market and enable us to provide a more robust offering for the combined customer base. We look forward to continuing to help our customers succeed as small and home-based business owners.”
“WSP has an exceptional value proposition and is a critical partner to the small and emerging businesses it supplies,” said Evan Weinstein, Partner with Incline. “The acquisitions will enhance the experience for existing and new customers, which has been our goal since partnering with the Company in May of 2019.”
“The additions of all three of these strategically aligned businesses with Wholesale Supplies Plus represent exciting growth opportunities for all involved”, stated Sara Clevenger, Principal of Blue River. “We are proud of the work that Sarah Sparling and Dan Sundby performed as Blue River Buyside Advisors throughout this partnership. Together with Incline and WSP, we identified and completed 5 add-on acquisitions since launching the assignment just 17 months ago. We are grateful for the partnership and can’t wait to see what’s ahead for the WSP team!”
About Blue River
Blue River Financial Group is a middle market merger and acquisition advisory firm headquartered in Bloomfield Hills, Michigan. It assists corporations, private equity groups and individuals in the sale and acquisition of businesses, and has completed assignments in multiple business segments. With over 17 years of experience spanning across 28 global industries, Blue River provides a suite of services to middle market clients including corporate development, private equity support, valuations and transaction consulting, placing a premium on relationship-centered transaction counsel and client focus.
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