August 12, 2021 – Blue River Financial Group is thrilled to announce the promotion of Daniel Sundby from Director to Managing Director, effective August 2021. Dan joined our buy-side team over two years ago and has played a key role in strategically advising Fortune 500 clients, private equity firms, and privately held businesses. Mr. Sundby became a trusted advisor on Mergers & Acquisitions / Corporate Development opportunities, leveraging his strong operational and strategic leadership experience to develop and build lasting relationships with business owners and CEOs.

Dan brings a broad range of leadership experience with over 30 years of expertise as a business owner, C-Level executive, sales, sales management, and sales training in various companies. Mr. Sundby has worked extensively in the insurance and financial services industries. He has built the sales distribution teams for insurance marketing groups, regional builders in the new home construction industry, receivables management companies, and proactive tax planning firms. Before joining Blue River, Mr. Sundby served as President and CSO for a publicly-traded company and served on its board.

Connect with Daniel Sundby on LinkedIn or reach out @

I’m grateful for the opportunity at Blue River and the team I am privileged to work with. Together, we’re accomplishing extraordinary things by connecting our clients with the right partners. I’ve also had the privilege of recruiting, training, and mentoring team members in differing roles at Blue River. In a small way, I see the Blue River team doing our part to fuel the engine of the American economy. I look forward to the next chapters in the Blue River story!

Daniel Sundby

Managing Director

Dan has continued his strong performance for our clients in 2021. He has already closed four transactions this year and has additional transactions in the pipeline. Dan’s clients appreciate his thoughtful guidance, and our team appreciates Dan’s leadership. This promotion is well deserved.

Bryan Berent

Managing Partner

Dan has quickly become an outstanding deal maker on the Blue River team. He faces challenges with practicality while always keeping the client’s needs in focus. We are proud of Dan and his professionalism.

Bill Loftis

Managing Partner

About Blue River

Blue River Financial Group is a middle market merger and acquisition advisory firm headquartered in Bloomfield Hills, Michigan. It assists corporations, private equity groups and individuals in the sale and acquisition of businesses, and has completed assignments in multiple business segments. With over 17 years of experience spanning across 28 global industries, Blue River provides a suite of services to middle market clients including corporate development, private equity support, valuations and transaction consulting, placing a premium on relationship-centered transaction counsel and client focus.

Contact Us

1668 S. Telegraph Rd., Suite 250
Bloomfield Hills, MI 48302
248 – 309 – 3730

1525 Park Manor Blvd., Suite 250
Pittsburgh, PA 15205
412 – 916 – 5016

11483 Canterberry Lane
Parker, CO 80138
248 – 309 – 3730