Blue River Advises Forest Lane Capital on Acquisition of Simply Hydroponics

April 15, 2025 – Blue River Financial Group has advised Forest Lane Capital, private investment firm backed by committed family office capital, on the recent acquisition of Simply Hydroponics, LLC. The business aligns well with the acquirer’s growth strategy by broadening its product offering, strengthening its online presence, and expanding its reach across both commercial and enthusiast grower segments.

Forest Lane Capital manages committed family office capital for control equity investments in founder-led and family-owned businesses. The group’s objective is to partner with business owners and management teams to add value beyond providing capital. Investment criteria include companies that generate between $5 – $50 million of revenue. Industries of interest include niche manufacturing, value-added distribution, and business services. Forest Lane Capital is generally seeking companies with annual revenues ranging from $5 million to $50 million. Preferred industries include niche manufacturing, value-added distribution, and business services.

Simply Hydroponics, LLC was created to provide individuals with easy online access to the leading hydroponic and growing products on the market. By developing powerful one-on-one relationships with some of the best providers of hydroponic growing equipment, the company continually looks for new and better ways to serve its customers. Simply Hydroponics offers thousands of products designed for commercial hydroponic growers, enthusiasts growing small gardens in their homes, as well as novices looking to try a new green hobby.

“This acquisition represents a strategic and highly complementary addition to Forest Lane’s portfolio, further enhancing its position in this consolidating sector. Simply Hydroponics stood out as a uniquely valuable opportunity, not only because of its deep vendor relationships and strong customer base, but also due to its proven ability to deliver quality products and service in a rapidly expanding market.” said Kyle Rutz, Director & Software Industry Leader.

About Blue River

Blue River Financial Group is a middle market merger and acquisition advisory firm. We assist corporations, private equity groups and individuals in the sale and acquisition of businesses and have completed assignments in multiple business segments. With over 20 years of experience spanning across 50 global industries, Blue River provides a suite of services to middle market clients including corporate development, private equity support, valuations, and transaction consulting, placing a premium on relationship-centered transaction counsel and client focus.

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