Wholesale Supplies Plus

Buy Side Transactions | Featured

BLUE RIVER ACTED AS EXCLUSIVE M&A ADVISOR TO WHOLESALE SUPPLIES PLUS AND INCLINE EQUITY PARTNERS

Wholesale Supplies Plus Broadens
Product & Service Offering with
Acquisition of 5 Wholesale Distributors

Founded in 1999, Wholesale Supplies Plus was established to provide emerging and small businesses with professional, high quality supplies for the production of soap, cosmetics, and home fragrance. Inspired by an entrepreneurial spirit and commitment to helping not just her own family but that of her customers, founder Debbie May has grown WSP into a market-leading, value-added distributor of raw materials, supplies, and packaging used in the production of soap, lotion, cosmetics and candles, as well as other personal care products.

Wholesale Supplies Plus has partnered with Incline Equity Partners between 2019-2021 to accelerate its growth through several initiatives including capacity expansion, introducing new products, and pursuing strategic acquisitions. WSP seeked to acquire other wholesale distributors in various product segments within soap making, candle making, and personal care products. WSP was primarily seeking smaller tuck-in opportunities, warehouse consolidation, and 100% buyout transactions.

Upon engagement, Blue River’s research team identified over 400 targets within existing product categories and most natural adjacencies. Out of those 400, 172 targets were approved by the WSP team and approached by Blue River. Categories ranged from soap and candle making supplies, to additives, bath & beauty, cosmetic ingredients, fragrances, essential oils, and packaging. Between February 2020 and January 2021, five LOIs were signed, and by March 2021, WSP had successfully acquired a total of 5 wholesale distributors. DOWNLOAD THE CASE STUDY to read the full article.

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Challenge

Wholesale Supplies Plus (WSP) was seeking to acquire other wholesale distributors in various product segments within soap making, candle making, and personal care products.

Strategy

WSP engaged Blue River’s M&A Advisory Services in August 2019. During the 15 months of active pipeline development, the WSP team approved activation of 172 targets and Blue River was able to connect with 80% of the target pool.

Result

5 LOIs were signed between February 2020 and January 2021. By March 2021, WSP had successfully acquired a total of 5 wholesale distributors.

Results

5 CLOSED DEALS

Blue River

DEALMAKER

Sara Clevenger

Sara Clevenger

Principal

Sarah Sparling

Sarah Sparling

Director

Daniel Sundby

Daniel Sundby

Managing Director

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